The challenge
The company had an outstanding portfolio but almost no photos online. Its website had one services page, and it was invisible outside its home neighborhood.
What we did
- 1
Portfolio to profile
Before-and-after photos from 40 projects published to the profile and new project pages.
- 2
Service pages
Dedicated pages for kitchen remodels, bathroom remodels and home additions.
- 3
Trust signals
License, insurance and warranty details added where homeowners decide.
- 4
Review follow-ups
Review requests at project completion with photo prompts.
Results after 90 days
| Metric | Before | After |
|---|---|---|
| Consultation calls from Google (monthly) | 6 | 21 |
| Keywords in the Map Pack top 3 | 2 | 12 |
| Google reviews | 34 | 68 |
Key takeaway
For contractors, proof of work is ranking content. Publishing real projects lifts both visibility and close rates.