The challenge
The practice ranked for its own name but not for “dentist near me,” implants or emergency dentistry. Three corporate chains held the Map Pack within a two-mile radius, and the profile used a generic category with no treatments listed.
What we did
- 1
Rebuilt the profile
Corrected the primary category, added every treatment as a service and uploaded original office and team photos.
- 2
Launched a review engine
Automated, privacy-safe review requests after each appointment.
- 3
Created treatment pages
New pages for implants, Invisalign and emergency dentistry with booking buttons above the fold.
- 4
Cleaned citations
Fixed an old suite number across 30+ directories.
Results after 90 days
| Metric | Before | After |
|---|---|---|
| Calls from Google Business Profile (monthly) | 9 | 31 |
| Keywords in the Map Pack top 3 | 2 | 18 |
| Google reviews | 41 | 105 |
Key takeaway
Independent practices can beat chains locally when the profile, reviews and treatment pages all send the same, specific relevance signals.