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HVAC · Calgary, AlbertaIllustrative example

HVAC Company in Calgary, AB

A heating and cooling company expanded from one quadrant of Calgary to citywide visibility ahead of winter.

tracked calls in 90 days
83
communities in the Map Pack
4 → 11
furnace installation inquiries
+47%

The challenge

The company only ranked near its shop in the northeast. Competitors dominated furnace repair searches in the south and west as winter approached.

What we did

  1. 1

    Seasonal content plan

    Furnace repair, installation and rebate content published before the first cold snap.

  2. 2

    Canadian citations

    Listings built on YellowPages.ca, HomeStars and Canada411 with consistent postal codes.

  3. 3

    Community pages

    Service pages for the Calgary communities with the most service calls.

  4. 4

    Technician reviews

    Review requests after every visit, mentioning the technician and service.

Results after 90 days

MetricBeforeAfter
Calls from Google Business Profile (monthly)1438
Communities where they rank top 3411
Google reviews63119

Key takeaway

Timing matters: publishing seasonal content before demand spikes lets rankings mature by the time customers start searching.

The Ranket Guarantee

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