The challenge
Fake plumbing listings occupied Map Pack spots in the suburbs the business served, and its profile didn't mention hot water systems — its most profitable service.
What we did
- 1
Map spam reporting
Documented and reported fake listings through Google's redressal process.
- 2
High-value services
Hot water system and blocked drain services added to the profile and website.
- 3
Australian directories
True Local, hipages and Yellow Pages Australia listings cleaned and completed.
- 4
Suburb targeting
Service areas aligned to the northern suburbs with the most jobs.
Results after 90 days
| Metric | Before | After |
|---|---|---|
| Calls from Google Business Profile (monthly) | 8 | 29 |
| Keywords in the Map Pack top 3 | 1 | 14 |
| Google reviews | 27 | 74 |
Key takeaway
Removing fake listings is one of the fastest ways to open up Map Pack visibility for legitimate trades businesses.